Table Talk: Fostering Growth & Success in Chiropractic

Episode #7 - Building A Brand: Strategies For Chiropractic Practices with Dr Angus Pyke

In this podcast, Dr Jesse gets to spend some time with Dr. Angus Pyke, who's a marketing expert,  he shares with him strategies to specifically set yourself up as an employer of choice when it comes to associate docs. This is a big problem for a lot of practices out there.
 
Key Takeaways:
Building a Brand: Dr. Pyke emphasizes the importance of building a brand around the group of practices while supporting individual chiropractors to brand themselves. This approach attracts new patients and positions chiropractors as authorities in their communities.
Attracting Associates: Establishing the practice as an employer of choice requires a strategic marketing and sales approach focused on attraction, conversion, and retention. Attracting and nurturing leads, whether they are potential associates or patients, is essential for success.
Marketing and Sales Sequences: Understanding the attraction, nurture, and conversion process is crucial. Dr. Pyke discusses the importance of attracting leads, nurturing them, and eventually converting them into patients or associates.
Selective Hiring: Having a steady stream of leads allows for selective hiring of associates. Without enough leads, practices may struggle to attract qualified candidates, leading to non-competitive hiring processes and potential challenges in maintaining a strong team.

Episode #6: Navigating Business Growth and Entrepreneurship with Dr. Omar Ayouby

Dr. Jesse Middleton engages in an insightful conversation with Dr. Omar Ayouby, exploring strategies for business growth and entrepreneurship, drawing from Dr. Ayouby's extensive experience in chiropractic practice and radiology. From mindset to practical implementation, Dr. Ayouby shares invaluable advice for aspiring entrepreneurs and recent graduates alike.
 
Key Takeaways:
Mindset Matters: Cultivating a growth-oriented mindset is crucial for navigating entrepreneurship while maintaining personal balance.
Industry Alignment: Choosing the right industry is paramount. Aligning career paths with natural talents and inclinations maximizes productivity and fulfillment.
Core Understanding of Chiropractic: Deep comprehension of chiropractic principles ensures alignment with professional values and guides one's chiropractic journey.
Effective Communication: Communication skills are paramount. Adapting styles to suit different personalities fosters trust and connection with patients.
Authenticity and Values Alignment: Being authentic and aligned with values is crucial. Patients sense authenticity, emphasizing the need to genuinely embody chiropractic principles.
Decision-Making Process: Deliberate decision-making, consulting trusted individuals, and ensuring personal ease are key for making informed decisions. Intrinsic motivation and credible guidance contribute to success.
Surrounding Oneself with Trusted Individuals: Building a network of trustworthy individuals is vital for growth. Learning from their experiences and seeking guidance fosters sound decisions and success in chiropractic practice.

Episode #5: Building Wealth & Success Through Chiropractic Care With Dr Adrian Couzner

Join Dr. Jesse Middleton as he delves into a candid conversation with Dr. Adrian Couzner, exploring the journey of building a successful chiropractic practice and navigating the path to wealth creation. Dr. Couzner shares invaluable insights gleaned from three decades of experience, offering practical wisdom and inspiration for aspiring chiropractors and entrepreneurs alike.
 
Key Takeaways:
Manifesting Success through Intention: Dr. Couzner emphasizes the power of intention and visualization in shaping one's journey towards success. By crafting a clear vision of their ideal life and practice, practitioners can manifest their goals and aspirations into reality, setting the stage for long-term fulfillment and achievement.
Embracing Growth and Opportunity: From humble beginnings to significant milestones, Dr. Couzner underscores the importance of leveraging opportunities for growth and expansion. By adopting a mindset of continuous improvement and responsibility, practitioners can transform challenges into catalysts for success, propelling their practice to new heights.
Creating Wealth through Strategic Planning: Dr. Couzner shares his approach to creating wealth through strategic planning and financial prudence. By cultivating a healthy relationship with money and practicing conservative spending habits, practitioners can lay the groundwork for long-term financial security and prosperity.
Living Below Means and Delayed Gratification: Dr. Couzner advocates for living below one's means and embracing delayed gratification as essential components of wealth creation. By resisting the temptation to indulge in frivolous spending and prioritizing long-term financial goals, practitioners can build a solid foundation for wealth accumulation and stability.
Value-Based Exchanges: Dr. Couzner highlights the importance of value-based exchanges in financial transactions, emphasizing the significance of providing value in exchange for monetary compensation. By focusing on delivering exceptional value to patients and clients, practitioners can cultivate trust and loyalty while fostering sustainable growth and success.

Episode #4: Unlocking Chiropractic Practice Success: A Comprehensive Framework With Dr Bobby Ilijasevic

In this episode, Dr. Jesse Middleton engages in an insightful conversation with Dr. Bobby Ilijasevic, delving deep into the intricacies of chiropractic practice success. Together, they explore a comprehensive framework for achieving excellence in chiropractic care and practice management.
Key Takeaways:
Four Pillars of Certainty: Dr. Ilijasevic outlines four pillars from which chiropractors can draw certainty: clinical, philosophical, communication, and business acumen. Understanding and leveraging these pillars are essential for building confidence and success in chiropractic practice.
Six Sides of Practice Success:
Vision: Clarity of vision guides decision-making and inspires action within the practice.
Leadership: Effective leadership evolves as the practice grows and drives success.
Systems: Robust systems for patient attraction, conversion, retention, and operational efficiency ensure consistency and effectiveness.
Team: Building a strong and aligned team is vital for scaling the practice.
Training: Investing in training and development programs ensures continuous improvement and competitiveness.
Energy: Maintaining high energy levels fosters a positive culture and drives growth within the practice.
Implementation Strategies: Dr. Ilijasevic provides insights into practical strategies for implementing the framework and optimizing practice success. From honing leadership skills to enhancing training protocols, each dimension plays a crucial role in achieving sustainable growth and excellence in chiropractic care.
Personal Reflections: Dr. Middleton reflects on his own journey and highlights the importance of continual growth and adaptation as a chiropractic practitioner and business owner.

Episode #3: Aligned Leadership: Cultivating Vision, Culture, and Talent With Dr Stephen Franson

In this episode, Dr. Jesse dives deep into the intricate science of hiring the right talent for your team. Joined by Dr. Stephen Franson, Founder of the Remarkable Practice Training Group and Chiro Matchmakers, they explore the importance of aligning personal, professional, and financial goals with the vision and culture of the organisation. From behavioural testing to identifying "A" players, they uncover the secrets to building a world-class team that drives success and fulfilment.
Plus, discover how investing in the right people upfront saves time and resources in the long run. Get ready to revolutionise your hiring process and create a remarkable practice with actionable insights from this enlightening conversation.
We talk about:
Understanding the misalignment
Attraction, Conversion & Retention
Tactical insights & behavioural testing
The importance of hiring based on personality, aligned philosophy and technical skills, while firing based on behaviour.

Episode #2: Shaping The Future Of Chiropractic With Dr Sam Floreani

From revolutionising patient care to empowering young chiropractors, Dr. Floreani shares his insights and goals for shaping the future of healthcare. Join us as we delve into innovative techniques, inspiring stories, and the evolving landscape of chiropractic care. Get ready to be inspired!
We talk about:
We Talk About The Future of Chiropractic: Sammy discusses his vision for the future of chiropractic, focusing on elevating the profession and ensuring its sustainability.
Moving Forward: Sammy shares his journey of surrender and reflects on his commitment to serving chiropractic.
Empowering Young Chiropractors: He emphasizes the importance of supporting young chiropractors to thrive in the profession and prevent dropout rates.
The Innate Summit: Sammy shares his plans to enhance the Innate Summit, featuring renowned speakers like Bruce Lipton and Jodi Spens.
Revolutionising Chiropractic Education: He envisions transforming chiropractic education, culture, and philosophy to shine in healthcare.
Chiropractic vs. the Medical Model: Sammy contrasts the medical model's reliance on medications with chiropractic's natural approach to healing.
The Story of Losing a Finger: Sammy recounts a personal anecdote of resilience and healing after losing a finger, highlighting the power of chiropractic care.
Upcoming Events: He invites listeners to upcoming events like the Kingscliff seminar and Wonder Nights initiative, aimed at nurturing the next generation of chiropractors.
Wonder Nights Initiative: Sammy explains the Wonder Nights initiative, designed to introduce students to vitalistic chiropractic principles and foster mentorship opportunities.
Free Resources:Free Download: How To Track Key Stats In Your PracticeFree Chiro Community - Join HereWork with Dr Jesse Middleton: Advance Your Career With Aligned Chiro

Episode #1: Adjusting to Adversity - Dr Matt Hodgson's Journey Back to Chiropractic

In this episode we delve into the remarkable story of Dr. Matt Hodgson, a chiropractor whose path to success was paved with unforeseen obstacles. Despite facing setbacks that threatened to derail his career, Dr. Hodgson's unwavering determination and commitment to his craft propelled him forward. Through perseverance and resilience, he not only overcame personal and professional challenges but also emerged stronger and more passionate about his work than ever before. Join us as we witness Dr. Hodgson's triumph over adversity and his unwavering dedication to helping others through chiropractic care.We talk about:
Dr. Matt Hodgson and previewing his remarkable journey.
Dr. Hodgson's early struggles and setbacks in his career.
The pivotal moment that inspired Dr. Hodgson to persevere in the face of adversity.
How Dr. Hodgson's resilience shaped his approach to chiropractic care.
Stories of Dr. Hodgson overcoming obstacles and setbacks along the way.
The transformative effect of adversity on Dr. Hodgson's personal and professional development.
Dr. Hodgson's unwavering passion for helping others through chiropractic care.
Reflecting on Dr. Hodgson's journey and the lessons learned from his resilience and determination.
Free Resources:Free Download: How To Track Key Stats In Your PracticeFree Chiro Community - Join HereWork with Dr Jesse Middleton: Advance Your Career With Aligned Chiro