Episode #7 - Building A Brand: Strategies For Chiropractic Practices with Dr Angus Pyke

In this podcast, Dr Jesse gets to spend some time with Dr. Angus Pyke, who's a marketing expert,  he shares with him strategies to specifically set yourself up as an employer of choice when it comes to associate docs. This is a big problem for a lot of practices out there.

 

Key Takeaways:

1. Building a Brand: Dr. Pyke emphasizes the importance of building a brand around the group of practices while supporting individual chiropractors to brand themselves. This approach attracts new patients and positions chiropractors as authorities in their communities.

2. Attracting Associates: Establishing the practice as an employer of choice requires a strategic marketing and sales approach focused on attraction, conversion, and retention. Attracting and nurturing leads, whether they are potential associates or patients, is essential for success.

3. Marketing and Sales Sequences: Understanding the attraction, nurture, and conversion process is crucial. Dr. Pyke discusses the importance of attracting leads, nurturing them, and eventually converting them into patients or associates.

4. Selective Hiring: Having a steady stream of leads allows for selective hiring of associates. Without enough leads, practices may struggle to attract qualified candidates, leading to non-competitive hiring processes and potential challenges in maintaining a strong team.

Free Resources:
Free Download: How To Track Key Stats In Your Practice
Free Chiro Community - Join Here
Work with Dr Jesse Middleton: Advance Your Career With Aligned Chiro