Table Talk: Fostering Growth & Success in Chiropractic

Episode #17: Scaling Up: From Solo Practitioner to Chiropractic Enterprise With Dr. Stu Bernsen

In this episode of Table Talk, hosted by Dr. Jesse Middleton, Dr. Stu shares his journey in building a scalable chiropractic organisation. They discuss creating a procedural and protocol-driven practice, the importance of predictability, scalability, and value creation for shareholders and patients. The conversation touches on training, retention, and management strategies for a large-scale healthcare practice, offering insights valuable to single practitioners and growing businesses alike.
 
Show Notes: 
00:00 Introduction to Table Talk
00:28 Meet Dr. Stu: Building a True Chiropractic Company
01:10 The Industrialisation of Chiropractic
02:58 Creating a Standardised Chiropractic Experience
05:58 The Importance of Procedural and Protocol Driven Practices
09:17 Key Performance Indicators in Chiropractic
19:20 Balancing Patients, People, and Performance
24:57 Training and Retaining Top Chiropractic Talent
31:42 Key Retention Systems for Long-Term Team Success
32:48 Supporting Clinicians to Focus on Excellence
34:25 Performance Metrics and Practice Growth
37:24 Balancing Team Dynamics for Optimal Performance
40:47 Centralising Functions for Consistency
43:13 Managing Quality Across Multiple Locations
45:09 Overcoming Practice Growth Challenges
49:50 Developing Essential Leadership Skills
55:34 The Importance of Responsibility and Accountability
58:46 Final Thoughts and Vision for the Future
 

Episode #16: The Three Pillars To Scaling Chiropractic Success with Dr. Wayne Todd

In this episode of Table Talk, host Dr. Jesse Middleton sits down with Dr. Wayne Todd, a prominent figure in the chiropractic community, to discuss his extensive career and the growth of Todd Chiropractic. Dr. Todd shares his journey from studying chiropractic in New Zealand to building a network of practices in Gippsland, Victoria. They delve into Dr. Todd's three pillars of success: relentless learning, treating patients like family, and an unparalleled work ethic. Dr. Todd also discusses the SD protocol, a training program for managing chronic stress through chiropractic care.
 
Listeners will gain insights into effective patient management, the importance of clinical skills, and sustainable practice growth strategies.
 
Show Notes
00:00 Introduction to Table Talk
00:28 Introducing Dr. Wayne Todd
01:31 Dr. Wayne Todd's Chiropractic Journey
03:34 Building a Chiropractic Empire
06:51 Clinical Skills and Patient Care
15:23 Challenges and Evolution in Chiropractic
30:14 The SD Protocol and Practitioner Training
33:28 Conclusion and Final Thoughts
 

Episode #15: Secrets To Successful Recruitment in Chiropractic With Dr Allen Miner

In this episode of Table Talk, Dr. Jesse Middleton interviews Dr. Allen Miner, CEO and co-founder of Chiro Matchmakers. They discuss the challenges of standing out in a crowded job market and the importance of developing a strong employee value proposition. Dr. Miner shares insights into the recruitment process, emphasizing the significance of having clear KPIs and the role of behavioral assessments in hiring the right talent. They delve into the benefits of using virtual chiropractic assistants to reduce overhead costs and improve clinic efficiencies. Practical advice and strategies are shared for clinic owners looking to grow their businesses and attract top-notch staff.
 
Show notes:
00:00 Introduction and Guest Overview
00:39 Catching Up and Background
01:36 Podcast Purpose and Business Growth
02:16 Sales Challenges and Lessons Learned
02:48 Deep Dive into Business Operations
12:07 Recruitment Challenges and Strategies
24:31 The Power of Competitive Compensation
25:02 Insights on Attracting and Retaining Talent
26:16 Balancing Salary and Bonuses
27:25 Understanding the Caregiver and Business Builder Roles
30:27 The Importance of Transparency in Business
33:52 Profit Margins and Fixed Costs in Chiropractic Clinics
36:18 Implementing Profit Sharing and KPIs
39:49 Innovative Staffing Solutions with Virtual Assistants
47:39 Final Thoughts and Contact Information
 

Episode #14: Scaling To Success With Dr Alex Harvey

In this episode of Table Talk, Dr. Jesse Middleton interviews Dr. Alex Harvey, who has successfully expanded his chiropractic group from 7 clinics to 28 in just five years. They discuss the unique selling proposition of Total Health Chiropractic, their marketing strategies, and the framework that has enabled rapid growth. Dr. Harvey shares insights into their time-based care model, patient retention strategies, and the importance of hiring and mentoring new graduates. They also delve into the structure of their head office, the role of co-directors, and the future direction of Total Health.
 
This episode offers valuable lessons for anyone in the chiropractic field looking to scale their practice.
 
Show notes:
00:00 Introduction to Table Talk
00:28 Welcoming Dr. Alex Harvey
01:15 Rapid Growth and Unique Framework
03:05 Marketing Strategies and Success
04:15 Time-Based Care Plans
10:14 Challenges and Solutions in Practice
15:52 Onboarding and Training Associates
17:39 Managing Multiple Practices
22:36 Future Plans and Reflections
26:56 Conclusion and Contact Information
 

Episode #13: Success in Chiropractic and Personal Growth With Dr. Malcolm Rudd

In this episode of Table Talk, host Dr. Jesse Middleton interviews Dr. Malcolm Rudd, a seasoned chiropractic coach and part-owner of The Remarkable Practice Australasia. With 16 years of experience coaching chiropractors globally, Dr. Rudd shares his journey from being a gymnast facing injuries to becoming a successful chiropractor and business owner. The discussion delves into key topics such as the importance of personal development, leveraging systems and technology in practice, and the four pillars of certainty—philosophy, technique, communication, and business acumen. Dr. Rudd emphasizes the value of investing in oneself, having clarity in beliefs, and maintaining resilience to achieve success. Practical advice is provided for both business owners and associates on building a thriving chiropractic practice while ethically serving patients.
 
Show notes:
00:00 Introduction to Dr. Malcolm Rudd
00:57 Dr. Rudd's Journey into Chiropractic
02:51 Building the First Practice
04:10 The Turning Point: Embracing Coaching
06:50 Scaling Up: From One Practice to Many
12:05 Key Systems and Strategies for Success
15:37 The Four Pillars of Certainty
21:01 Traits of Successful Chiropractors
27:19 Investing in Personal Growth
28:33 Investing in Yourself: The Ultimate Investment 
29:28 Real Estate and Wealth Building
30:17 Chiropractic as a Cash Business
31:26 Financial Strategies for Chiropractors
36:58 The Role of Associates in Chiropractic Practices
45:32 Core Beliefs and Success Strategies
51:38 The Importance of Continuous Learning
58:12 Connecting with a Mentor
 

Episode #12: Scaling Chiropractic Success: Building Strong Teams and Overcoming Growth Challenges with Dr. Travis Corcoran

Dr. Travis Corcoran and Jesse Middleton delve into the complexities of scaling a chiropractic practice. They discuss their experiences and insights on managing multiple clinics, the importance of systematization, and the critical role of hiring accountable and resilient individuals.
 
Key Takeaways:
Growth Challenges and Strategies: Effective strategies for scaling chiropractic practices while maintaining quality and efficiency.
Importance of Systematization: The necessity of transitioning from manual management to automated and systematized processes to sustain growth.
Hiring Accountable Individuals: Identifying and hiring individuals with accountability and resilience to ensure organizational success.
Character Traits in Leadership: The critical role of character traits such as accountability and conflict resolution in leadership and team dynamics.
Continuous Learning and Adaptation: The importance of self-reflection, continuous learning, and adaptation in personal and organizational growth.
 

Episode #11: Mastering Practice, Philosophy, and Vision with Dr Marcus Chacos

In this episode, we delve into the transformative journey of a seasoned chiropractor who evolved from a novice practitioner to a visionary leader in the field. Dr Marcus Chacos shares invaluable insights on the importance of finding the right mentorship, mastering the triad of chiropractic—art, science, and philosophy—and the pivotal moments that led to significant breakthroughs in practice. We explore the challenges faced during the initial years, the relentless pursuit of knowledge, and the profound realisation of chiropractic's potential to impact lives. The conversation culminates in the vision of giving back to the profession through education, research, and community service, emphasising the limitless scope of chiropractic and the enduring legacy one can create.
Key Takeaways:
First Impressions Matter: Just as a patient's first experience with chiropractic shapes their perception of the field, an associate's first job post-university can set the tone for their entire career. Finding the right fit in terms of values and vision is crucial.
Diverse Paths in Chiropractic: Chiropractic offers a multitude of approaches—be it technique, philosophy, or science. Embracing this diversity allows for a richer practice and deeper personal fulfillment.
Continual Learning: The journey to becoming a master chiropractor involves continuous learning and growth. Attending seminars, reading extensively, and immersing oneself in all aspects of chiropractic are essential steps.
Impact of Philosophy: A strong grounding in chiropractic philosophy significantly enhances practice success and personal joy. This involves studying classic texts and engaging deeply with the philosophical foundations of chiropractic.
Science Integration: Incorporating chiropractic neuroscience and understanding the latest research can elevate practice standards and improve patient outcomes.
Business Acumen: Developing a successful practice also requires understanding and implementing effective business models. This ensures the practice is not only sustainable but thriving, allowing for greater impact.
Service and Legacy: Once personal and professional needs are met, the focus shifts to giving back to the profession. This includes mentoring, funding research, and supporting educational initiatives like the Australian Chiropractic College.
Resilience and Adaptation: The journey is fraught with challenges, but perseverance and the willingness to adapt and learn from different experiences lead to eventual success.
Expanding Vision: The ultimate vision involves serving the broader chiropractic community and humanity. By leveraging one's success to support others, the impact of chiropractic can be amplified on a global scale.
Additional Insights:
The importance of alignment between personal learning styles and mentorship approaches.
The role of non-chiropractic influences and how they can sometimes misalign with chiropractic values.
The significance of returning to core chiropractic principles after periods of external exploration.
The idea that true success and fulfilment come from contributing back to the field and ensuring its growth and evolution.

Episode #10: Principles for Success in Chiropractic: Insights from Dr. Erin Hawken

In this episode, Dr. Erin Hawken shares her inspiring journey from an underperforming student to a successful chiropractor practicing in Paddington. She discusses the importance of mentorship, continuous learning, and developing essential skills. Dr. Hawken emphasizes the significance of patience, setting realistic expectations, and proactively seeking growth opportunities. Her story highlights the value of associateships as a foundation for building confidence and expertise in chiropractic practice.
Key Takeaways:
Willingness to Learn:
Stay open and eager to learn throughout your career.
Proactively seek opportunities to gain diverse experiences.
Initiative and Proactivity:
Take initiative in your practice by engaging in various tasks and activities.
Show willingness to help and integrate yourself into the practice environment.
Essential Skills:
Develop strong communication and adjusting skills.
Continuously invest in improving both skill sets for long-term success.
Value of Associateships:
Recognize the benefits of being an associate, which provides a safe space to learn and grow.
Use this period to build confidence and hone your chiropractic skills.
Importance of Patience:
Understand the value of delayed gratification and consistent effort over time.
Resist comparing yourself to others on social media to avoid frustration and impatience.
Setting Realistic Expectations:
Set achievable goals and focus on incremental progress.
Avoid unrealistic goals that can lead to disappointment and stress.
Learning from Challenges:
Embrace difficult times as they build resilience and strength.
Recognize that periods of struggle are often the most formative and contribute significantly to growth.
Embracing the Journey:
Appreciate the time and effort required to achieve meaningful success.
Focus on steady, gradual improvement and be patient with your progress.

Episode #9 : Advancing Wellness: Unveiling the Journey of the Denneroll with Dr Adrian Dennewald

Dr Adrian Dennewald, inventor of the deneroll shares insights into his journey of developing the product and navigating the challenges of entrepreneurships in the healthcare industry.
Dr Adrian emphasizes the importance of prioritizing patient outcomes over financial gain and discusses the necessity of ongoing research and innovation in chiropractic care. He reflects on the significance of staying true to one's purpose and values in business and the importance of outsourcing tasks that don't align with personal strengths. Despite facing legal challenges and manufacturing complexities, Dennerwald remains dedicated to his mission of improving patient health and spreading awareness about spinal health. Through his holistic approach to entrepreneurship, Adrian emphasizes the value of solving real-world problems and staying committed to the greater purpose of serving patients.
 
Key Takeaways:
Purpose-Driven Innovation: Dennerwald's journey underscores the importance of creating products that genuinely address real-world health concerns. The Denneroll pillow is a result of his commitment to improving spinal health and patient outcomes.
Patient-Centric Approach: He prioritizes patient well-being over financial gain, emphasizing the need for healthcare solutions that genuinely benefit individuals. This patient-centric mindset drives his innovation and decision-making processes.
Continuous Improvement: Dennerwald highlights the necessity of ongoing research and development in healthcare. He emphasizes the importance of staying informed about advancements in chiropractic care and incorporating them into product design.
Commitment to Values: Despite facing challenges, including legal issues and manufacturing complexities, Dennerwald remains steadfast in his commitment to his mission. He underscores the importance of staying true to one's values and purpose in entrepreneurship.
Holistic Entrepreneurship: His approach to entrepreneurship is holistic, focusing on solving real-world problems and serving patients' needs. Dennerwald advocates for outsourcing tasks that don't align with personal strengths to maximize efficiency and impact.
Awareness and Education: Dennerwald emphasizes the importance of spreading awareness about spinal health and educating patients about the benefits of proper spinal alignment. This commitment to education is integral to his mission of improving patient health outcomes.

Epidsode #8: Behind the scenes of Aligned Chiro Orange: Navigating the depths of growth in practice, partnership + the profession with Dr Ryan Hislop

Dr. Ryan Hislop and Jesse delve into the journey of building a successful chiropractic practice, from their early days in Mudgee to the challenges and triumphs of launching a new clinic in Orange. Through partnership, collaboration, and strategic decision-making, they navigated obstacles, overcame challenges, and learned valuable lessons along the way. Their story is a testament to resilience, determination, and the power of learning from experience to achieve success in the field of chiropractic care. From practice development to maintaining momentum for growth.
They emphasise the importance of trust, strategic marketing, and building a stellar team, as well as discussing their vision for the future and the steps they're taking to solidify their practice's position as a center of excellence in the chiropractic profession.
 
Key Takeaways:
Partnership and Collaboration: Dr. Ryan Hislop and Jesse have built a strong partnership over the years, leveraging each other's strengths and experiences to create successful chiropractic practices.
Overcoming Challenges: Launching a practice, especially amidst the challenges of the COVID-19 pandemic, presented numerous obstacles, from navigating building regulations to financial pressures. However, their resilience and determination helped them overcome these hurdles.
Learning from Experience: Reflecting on their journey, Dr. Hislop and Jesse acknowledge the valuable lessons learned along the way. From the early days of building a practice in Mudgee to the trials and tribulations of launching a new clinic in Orange, they emphasize the importance of learning from both successes and setbacks.
Strategic Decision-Making: Despite facing uncertainties and setbacks, Dr. Hislop and Jesse remained committed to their vision while making strategic decisions to ensure the success of their practice. This included choosing the right location, negotiating leases, and managing finances effectively.
Growth and Adaptation: Building a successful practice requires continuous growth and adaptation. Dr. Hislop and Jesse highlight the importance of staying agile, embracing change, and continually refining their approach to meet the evolving needs of their patients and community.
Establishing trust and credibility through online presence and word-of-mouth referrals is essential.
Balancing marketing efforts, patient load, and staffing levels is crucial for sustainable growth.
Creating a culture of excellence and aiming to set high standards within the profession contribute to long-term success.
Strategic planning and a commitment to continuous improvement are keys to navigating challenges and achieving goals.